A Qualitative market research consultancy, bringing GCC and Middle East focused research expertise, combined with public sector client-side research experience to best partner with you across your needs.

Founded by a Saudi-born national, with varied experience handling both traditional research as well as tech-enabled Qualitative studies, with main focus across KSA, UAE and Egypt, in both Arabic and English.

Analysera brings a passion for designing creative, client centered, workshops to integrate the uncovered insights into the client’s business.

Core to Qualitative work, we specialize in moderating groups, ethnography (including photo & video ethnography), depth interviews, online panels, accompanied shops, and more.

Using projective techniques to truly step into the consumer’s world, we have led diary-studies, segmentation, usage & attitude studies, concept/ad tests, conceptual development, product test, trend analysis, competitor analysis, branding /positioning, shopper/ retail insight, UX , and more.